Edmunds.com

8 Steps to Buying a New Car

A national web spot for Edmunds.com. Done less than 12 hours to prep before shoot and an ultra-low budget creating a brand identity for the "Characterization" of Edmund.  Costumes are a mix of pulled from actor closets and shopped.

Directed by: Brent McHenry

DP: Damian Horan

Production Design: Evi Ellias